Why Search Engine Optimisation

With more than 8 out of 10 of us using search engines to find information and the products or services we want to buy, businesses cannot ignore the importance of Search Engine Optimisation.

Having a professional and purposeful website is important, but it is a proven fact that if your website doesn’t have a first page listing on Google, Yahoo or Bing it is unlikely to be found.

Did you know:

• 63% of the top natural (organic) listings get click throughs
• Natural (organic) search results convert 30% higher than PPC - this means that you are more likely to get the results you require e.g. an enquiry or sale
• Up to 85% of us ignore paid listings
• Natural (organic) search results are free

Having an honest and trustworthy company that understands Search Engine Optimisation and can explain how it works in simple terms is essential in today’s business climate.

How We Can Help You

Opace Technology Solutions have an honest and open approach to SEO.

Search Engine Optimisation isn’t a mystical art like some companies would have you to believe, but there are some simple steps that need be followed to ensure your website can be found. There are also some important things which need to be avoided to ensure your website doesn’t get blocked or downgraded by engines like Google and Yahoo.

Our SEO Services and Processes

We start by asking some simple questions:

• Can you site be found online?
• If your website can be found: what can it be found for? which engines can it be found in? where is it ranking in the results?
• What is your website promoting and can it be found for this?
• Has your site been built using the best keywords and phrases that represent your business?
• Who are your customers and where are they located?
• Have you thought about the different ways in which customers might look for your service or product?

We then carry out a comprehensive programme providing:

• Competitor research
• Keyword analysis and research
• Page analysis to ensure the code is search engine friendly
• Page and site optimisation for keywords
• XML sitemap creation and search engine submissions
• Link analysis and inbound link building including
  • Free directory submissions
  • Paid directory listing (where appropriate)
  • Social media optimisation
  • Blog advertising services
  • Forum posting
  • PR releases
• Ongoing analytics, optimisation and reporting

Difference Between SEO and Search Engine Marketing (SEM)

Search Engine Marketing or SEM is the process of combining different methods which allow your website to get listed on engines like Google, Yahoo and Microsoft Bing.

Typically SEM combines Search Engine Optimisation and paid advertising like Pay Per Click (PPC). While the results of successful SEO and PPC appear on the same page of search engine results, the underlying processes to get each result there are quite different to each other.

More information on Pay Per Click advertising.

Further Information

For further information on search engine optimisation, the Business Link Guide entitled SEO - Getting your Website Noticed provides a useful source of information.