PPC Management Birmingham | Pay Per Click Advertising | West Midlands PPC Marketing Company

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Birmingham PPC Management

Promote your business using one of the quickest, most cost effective and tracked mediums Of advertising there ever was!

What is Pay Per Click

Pay Per Click is the fastest and simplest way of getting you to the top of the search engines results for desired keywords and keyphrases. The ads that result from a PPC campaign are often known as sponsored listings.

How Does PPC Work

The way that a PPC campaign works is that you bid for the words and phrases that you want to appear for. Where you ad appears in the sponsored results and how it ranks depends on a number of factors, but mainly on:

the price you are willing to pay per click - you are in competition with all of the other bidders so the more you bid the better your ad will perform; and
the keywords you build into your ad and how closely these relate to the keywords the user types in to the search engine.

The reason PPC campaigns work so well is that you only pay when someone clicks on your ad and links through to your website, not every time your ad is displayed. It's simple and quick. Each unique keyword or keyphrase (e.g. designer jeans) has its own bid price. Costs are fully controllable. You determine how much you want to bid on each keyword or keyphrase, or you can let the tool do this for you automatically, where you specify a limit.

Who’s Offering Pay Per Click Advertising

The providers with the greatest market reach are currently Google, Yahoo and Microsoft.

Google AdWords

Google leads the way with its AdWords program. Google AdWords delivers targeted PPC ads via its own Google search engine and partner sites.

Yahoo Search Marketing

Yahoo purchased Overture Search in October 2003 and renamed it Yahoo Search Marketing, which has a selection of PPC advertising programs which allow you to get sponsored listings on the Yahoo search engine and network including AltaVista, Bebo and Five.

Microsoft adCenter

Microsoft adCenter is a collection of tools and information that delivers PPC advertisements across the Microsoft search engines such as Bing, or on Microsoft-affiliated websites with related content.

Social Network Sites

PPC can also be run across Social Network sites such as Facebook and LinkedIn.

Social Networks often provides a much cheaper and more focussed means of online advertising than that offered with search engines. The reason for this is that they can offer a more precise means of targeting customers due to the information they know about every registered user. For example, Facebook can target potential customers by:

Gender
Age
location
Job title
Interests

PPC Benefits

Managed Pay Per Click campaigns are one of the quickest, most cost effective and best tracked medium of advertising there ever was.

In contrast to organic search engine listings, PPC listings don't require an extensive Search Engine Optimisation (SEO) and link building campaign, which can take 4-6 months to achieve first page listings.

Advertisers typically enjoy Pay Per Click advertising because it is instantaneous, flexible and easy to budget for. Advertisers have complete control over their ad campaign and they are able to receive daily feedback on the ads performance.

How We Can Help - PPC Management

The key to an effective PPC management campaign is in your keyword strategy, ad writing skills, analytics and ad campaign management.

Many companies set up their Pay Per Click advertising campaigns without much planning. To maximize your advertising performance, you must select suitable keywords and keyphrases, bid the right amount, and have a well written ad that leads potential customers to click through to your website. The number of words you can use in your ad is very limited so writing a concise but persuasive ad is important, and much harder than you might imagine. Managing multiple campaigns across different providers and adjusting bids based on multiple search terms can be very labour intensive and can get very confusing.

We can help you to ensure your campaign is designed and executed as reliably and as cost effectively as possible. We will help you to develop high quality ads, with the right messages and best keywords to get a return on investment.

Typical PPC management services we provide:

Keyword and keyphrase research and performance analysis
Cost and bid analysis
Writing targeted ads
Experimenting with ad copy and phrase performance
Visitor behaviour and website performance analysis
Regular reporting on your ad performance
Suggestions to improve your ad performance and conversion rates

More Information / Quote

If you are looking for a PPC marketing company or PPC management agency in Birmingham or the West Midlands area then please contact us for more information.